Global Website – Hero Motors
Requirement
Hero – An Indian multinational motorcycle and scooter manufacturer, one of the largest twowheeler manufacturers in the world, as well as in India, where it has a market share of about 37.1% in the two-wheeler industry was looking for design and strategy for global website My Role include UX framework design for Conducting Desktop Research Competitive Analysis User Research Design Direction Document Strategy for Global Website
Global Standardization Strategy for websites takes into consideration that each of the languages or countries targeted have a specific audience, competition and industry behaviour:
- The top products or services for other languages or countries won’t necessarily be the same than the ones of your main language or country version.
- The products or services in other languages or countries won’t be searched necessarily with the exact same “translated” phrases or keywords
- The sector or industry seasonality might be different in each country or language, with specific cultural or geographic influenced festivities
- The competitors in different countries or languages won’t necessarily be the same, neither their unique selling proposition nor the offering that you will need to compete with.
- The search volume and potential organic traffic in other languages or countries will be different.
Design Recommendations for the Global Website
